Social Media

The emergence of social media has changed the way organizations reach people. Using social media isn’t rocket surgery. But it requires a variety of skills that many businesses and non-profits don’t have in-house. These include:

Budgeting: Determining how much to spend and what results to expect for the investment.
Content development: Creating a sustained stream of compelling, relevant information.
Technology development: Staying current in pairing the right content with the right social media tools – and just important, not spending time with the ones you don’t need.
Audience development: Aggregating a group of people who are interested and engaged in your services or products.
Policy documentation: Determining who has access, who can post, and what kind of content may or may not be used.
Measurement: Identifying meaningful metrics to gauge results.

You get a social media presence scaled to your needs and designed for your market. Contact us to discuss it.

Content Marketing

Before the internet, the ability to aggregate an audience by serving meaningful content was a specialized skill. The media industry arose to perform this work. Marketers bought access to the audience through advertising.

The internet made it possible for anyone to undertake this work. That’s content marketing:

Use story-telling practices (journalistic writing, video, info-graphics, etc.) to create useful information based on your organization’s work and expertise.
Build an audience by making this content available through social media, websites, newsletters, printed materials, etc.
Add a “Goldilocks” mix of promotional information and sales offers: Too little, the audience doesn’t respond; too much, the audience gets annoyed; just right, the audience responds, your business grows and everyone lives happily ever after.

Content Marketing

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