Rule #1:
They don’t care how much you know until they know how much you care.
(Attributed to many sources including Theodore Roosevelt and Martin Luther King Jr.)
Rule #2:
It’s not about what you say; it’s about what they hear.
Rule #3:
Fast. Short. Meaningful.
Rule #4:
An incomplete solution now is better than a complete solution later.
Rule #5:
Instead of giving a lecture, tell a story.
Rule #6:
You can’t educate ’em if you don’t entertain ’em first.
Rule #7:
You can keep your audience busy with quotes and retweets. But to build an audience, you need to be original.
Rule #8:
Of course you’re there to sell. But your audience isn’t necessarily there to buy. Remember it and respect it.
Rule #9:
One sales pitch for every 20 pieces of non-selling content. Maximum. And that’s if your content is really good.
Rule #10:
More like H.L Mencken. Less like Billy Mays.
Rule #11:
You’re not a guru until OTHER people call you a guru; so don’t even bother trying to prime that pump.
Rule #12
Write like you talk, and talk well.
(More to come, or suggest your own)