Mary Meeker of Morgan Stanley made the following presentation at a recent meeting of technology wizards and gurus. (Notably she got the name of the event wrong; it’s the CN Summit.)
There’s a breadth of information here, ranging from adoption of mobile technologies to the potential for mobile advertising to the investment outlook for companies in the business.
The big takeaway for me is how it underscores the increasingly reasonable-sounding claims that mobile computing will change how we think about computing; and, no less, how important it is for media companies of all sizes to recapture their audiences on the small screen.
Internet Trends 2010 by Morgan Stanley Research
View more presentations from CM Summit: Marketing in Real Time.
Mobile advertising would continue to grow as more and more mobile phone users get hooked on texting and mobile browsing..”*